POETIC Framework: Ten-Point Checklist for Presentation Content Creation (364 words)

While preparing a new customer presentation recently, I used the POETIC framework as a guide.  During the process I realized that for more experienced presenters and communicators, a focused list of key components to deliver to your audience may be more helpful than the full framework.  For times when you are focused on content creation of your presentation or discussion, I’ve created a ten-point checklist of the key components of the POETIC Framework.  See below and learn more at course link below.

POETIC Framework (Short Version):  A Ten-Point Checklist for Content Creation

  • Meaningful and relevant purpose (Outline):  Why is this topic important to your audience?  Why should they be listening to you?
  • Key messages (Outline):  What do you want your audience to take away from your conversation?  Lead and end with these messages.
  • Uses, limits, and opposing views (Outline): What are the primary use cases for your topic?  What are the constraints or areas where your topic or solution don’t apply?  What are the alternative approaches?
  • Include the history (Outline):  If applicable, include the history around how your topic came to be, or the history of yourself (or your organization) and how that has influenced your topic.
  • Big picture (Outline):  Where does the topic sit in the broader landscape of your audience’s world?
  • Relevant and relatable examples, analogies, and stories (Interesting): Make sure you’ve identified these to include throughout your presentation or as core focus areas of your presentation.
  • Questions to Ask Your Audience (Engage):  Have questions prepared ahead of your discussion that you intend to ask your audience.
  • Present expertise or credibility (Trust): Include why you’re a credible source on the topic OR your organization’s credentials/competencies.
  • Position the new viewpoint (Challenge):  what’s the new view of the world that you want your audience to take away?  What didn’t they know, believe, or take action on before your encounter that you’d like to change?  This is your call to action.
  • Reference Handout (Preparation):  Once you’ve gone through this list and built an overview/agenda/outline of your discussion or presentation, print it out or post it for your audience to access.

Check out our course on communicating effectively using the POETIC Framework posted at UDEMY:


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